7 Investor Traps

Seven Investor Traps
2009 White Paper - Seven Investor Traps (.pdf)

Link to the white paper (HTML format)

How does one become an extraordinary investor? It is achieved by avoiding the traps that the average investor falls into. It is very easy for anyone who is not completely grounded within their current investment strategy to fall into at least one of these traps. “Seven Investor Traps” begins the right education for the average investor to become an extraordinary investor.

Below you will find the seven traps (to view the paper, click here for HTML and here for .pdf format). Each link highlights the main ideas of the  trap as well as video of Mark J. Aubry, author of the document, discussing the trap. Each of these traps present unique challenges to investors.

The 7 Investor Traps {click on trap to go to the topic page}:

1. Having an unspecified time horizon
2. Not understanding the importance of risk
3. Trying to do everything on his/her own
4. Falling prey to Financial Pornography
5. Owning the wrong investments
6. Failure to understand the stock market
7. Not having a plan